Mike Shoun, CEO
Affordable Image
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Redesigning Your Website for Success
By Mike Shoun, CEO

Why should I redesign my website for 2019?
We live in a time where things are changing left and right, and technology is advancing at a faster rate than any other time throughout history. With so many changes and updates, it’s important to keep your digital presence current.

Google wants to provide the best user experience possible.
The Google Search Engine performs over 500 updates every year. These updates can be anything from small algorithm updates to major rank changing factors such as the Mobile First Indexing and speed updates. When considering the numerous updates performed each year, it’s important to remember why Google exists. The sole purpose of Google is to provide the best possible user experience; Google wants to rank websites and brands to tailor the user’s search results. If the people searching in your area are looking for local services, Google will display results that include websites designed for both user experience and Search Engine Optimization (SEO). Google wants websites that are built using the best website building practices and that offer unique, high quality content for their visitors.

A website is the foundation for your digital marketing success.
Do I really need to rebuild my website if I just built it a few years ago? Unfortunately, there is no simple answer for this question. There are several important factors that must be considered when you build (or rebuild) a website, as your website will serve as the backbone and foundation of your digital marketing efforts. Was your website built with the best website-building practices in mind? Is your website easy to use on desktop, tablet, and mobile devices? Is the content on your website written with a friendly font that is easily readable? Do you truly own your website? These are several user experience questions you should ask when analyzing your website.

A website rebuild can be your best friend, or your worst nightmare.
When it comes to website optimization and SEO, your website is at the center of it all. If you decide to redesign your website, do your research before choosing a marketing agency or website developer. If you have been performing SEO on your website, and your new website is not built properly, you can end up destroying all the hard work that you performed to have your website ranked competitively in your area. There are several important factors when it comes to a website rebuild if you want to avoid an SEO Disaster. Avoiding this disaster is why you should make sure the company rebuilding your website is experienced and addresses these concerns with you prior to the rebuild.

Consistency and quality are critical for success.
From professional athletes to digital marketers, there are two essential elements that will determine your success or failure. Those elements are Consistency and Quality. Consistency and quality are essential in obtaining and maintaining your success.

Ask yourself the following question: What determines the success of a team or business? The answer is simple: Consistent, high-quality content that shows you are genuine and professional. Dedication, faith and confidence in yourself and your team will show anybody who is watching that you have the skills to make a difference in whatever field you are competing in. You must be able to consistently perform and provide quality content that gets results. Your website is no different. Your website is your most effective resource when it comes to competing in the digital realm.

Why is this important for my industry?
Nowadays, consumers are researching companies more and more in-depth before contacting the business. Reviews hold more weight than they have ever held in the past regarding digital marketing. Consumers desire a positive, unique experience with your brand on the internet. An up-to-date website that provides unique, quality content can not only increase your website visitors each month, it can also increase your return visitors.

A properly built website will have your marketing teams working together. Your design team should be working with your SEO team, website administration team and social media marketing team to have everyone operating on the same level. With a website rebuild, it is important that each team member of your marketing agency is working towards the same goal – obtaining more visitors to your website and turning them into patients for your practice!

Mike Shoun is President and Founder of Affordable Image - a full service marketing company dedicated to the client's overall success.

Mike can be reached at (602) 265-2299 ext. 211, or email mike@affordableimage.com

Visit www.affordableimage.com for more information

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Sally McKenzie, CEO
McKenzie Management
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Don’t Let Debt Keep You from Meeting Your Full Potential
By Sally McKenzie, CEO

If you’re dealing with large amounts of debt, there’s a pretty good chance it’s holding your practice back. Not only does debt cause extra stress, it also keeps you from investing in practice upgrades and new technology. If you’re constantly worried about money, you’re not able to focus on growing your practice – which hurts productivity as well as your bottom line.

This is actually a common problem for clinicians, with many finding themselves between $300,000 and $500,000 in debt. Nothing they do seems to get them any closer to climbing out of this hole, leaving them feeling frustrated and exhausted.

Does this describe you? If you’re struggling with massive debt, it likely stems from poor financial management. Sure, some of it is just the cost of doing business, but credit cards, loans, mortgages, equipment leases and lines of credit are among other contributing factors.

Don’t let debt keep you from meeting your full potential. Instead, take action. Gain control of your finances so you can start paying off the money you owe. Ready to get started? First, we have to figure out why debt has taken over your practice.

Take a look at your systems.
If your practice has outdated, inefficient systems, it’s no wonder you’re struggling financially. Let’s find out if this is part of the problem in your office. Here are two questions I suggest you ask yourself:

1. Do you remember the last time you updated any of your practice management systems?
2. Do you monitor your systems monthly?

Did you answer no to one or both of these questions? If so, we’ve probably identified the main reason for your financial situation.

When your practice’s 20 critical systems don’t perform as they should, you’re not going to meet your full potential. Instead, you’ll find yourself dealing with high overhead costs and struggling with debt. To get your systems back on track, you have to start giving them more attention. Take a hard look to determine what you need to do to improve their performance, and then do it.

Just remember this isn’t any easy fix. You really have to get to know each system so you understand how they impact practice profits, then determine exactly what’s being mismanaged so you can fix it. Does the thought of that seem overwhelming? Not to worry. An experienced dental consultant can give you the guidance you need to identify problems in your systems, address those problems and get your debt under control.

Fixing systems is a lot of work, but it will do wonders for your practice.
Getting your systems in order will elevate your practice, making you and your team members much more efficient and productive. You’ll start bringing in more revenue and finally have money to purchase the equipment you’ve been eyeing or make long-overdue updates in your practice. Everyone’s stress levels will go down, reducing the likelihood of conflict among team members and enhancing the quality of care your patients receive.

OK, so you’re probably wondering how much of a financial impact fixing your systems will actually have on your practice. Once your systems are finally running at maximum efficiency, you can expect practice revenues to increase within two months. Are you convinced it’s time to make this a priority now?

Don’t think of debt as a four-letter word.
Many dentists struggle with debt. It’s a common problem, yet it’s a problem no one wants to talk about. Dentists tend to convince themselves they can handle it on their own, and that it really isn’t that big of an issue. These dentists continue to do what they’re doing, which means their systems never improve. They often get worse, as does their money woes.

Getting out of debt isn’t easy, but it’s vital to your practice’s success. You and your team members need to make a commitment to fixing your systems so you can move the practice forward. Be willing to admit you’re struggling, then do what it takes to correct any system shortfalls you identify. When you do, you’ll be able to start paying off debt and investing in your practice’s success.

Don’t let debt keep your practice from meeting its full potential. Remember, you don’t have to do this on your own. Contact me and I’ll help you make the changes necessary to reduce debt and finally reach practice success and profitability.

Sally McKenzie is CEO of McKenzie Management, a nationwide dental management, practice development and educational consulting firm providing knowledge, guidance and personalized solutions that have propelled thousands of general and specialty practices to realize their potential.

Interested in speaking to Sally about your practice concerns? Email her at sallymck@mckenziemgmt.com or call 1.877.777.6151.

Interested in having McKenzie Management Seminars speak to your dental society or study club? Click here

Hear Sally’s FREE podcasts at The Dentist’s Network - HERE

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