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Digital Marketing: What Is It Good For?

by Mike Shoun, CEO

I think we can all agree that today’s world is much different than a just a few years ago; the way we shop, the way we entertain ourselves and especially the way we communicate have all changed substantially. While some would like this change to slow down a bit, others devour the transformation and can’t wait for the next new trend.

Understanding how we moved from having a simple life and being in control, to being bombarded with an enormous amount of technological stimulation in the blink of an eye, seems incomprehensive. With these advances comes great responsibility to our future generations. Our parents and grandparents also had to endure change; this change was less abrupt, but none the less it was there. Keeping up with change in the new millennium takes great endurance. The way we got messages to patientsbefore smartphones and tablets seems old fashioned now, but a few years ago print and mediawas all the rage.

Millennials and the Future
So what is all this change I’m talking about? Digital Marketing. Millennials (America’s youth born between 1982 and 2000)have put down their mark – this group of 83.1 million people represents more than one-quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new U.S. Census Bureau. This swing in the pendulum of life shows that they are now in charge of how our future grows. They like technology, and we need to market to them the digital way.

Reaching Millennials can be complex. Knowing what is trending and scouring through all the online madness to find out what is even relevant can be a full-time job. You became a dentist for severalreasons, but marketing was not one of them. You may think that throwing up a website is all you need to do, but guess what – that has changed too. With terms such as Long Tail, Cloaking, Freshness, HTML, Landing Pageand Google Trends to get your head spinning, you know you need to take a different approach to your...

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