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Make Fear Your Motivatorby Sally McKenzie, CEO
Fear is an interesting sensation. It can be a profound motivator urging us to take immediate action. It can be an equally profound barrier that paralyzes us. Some of the world’s great leaders and philosophers have tried to help us look at fear rationally. A few centuries ago, French Renaissance writer Michel de Montaigne summed up our tendency to create worrisome imaginary scenarios pretty well. “My life has been full of terrible misfortunes most of which never happened.” And Dale Carnegie’s words remind us that fear is something we create. “Fear doesn't exist anywhere except in the mind.”
For dentists, fears often come down to the day-to-day challenges of running a practice. Patients saying “no” to recommended treatment or leaving for the dentist down the street, worries about paying the bills, funding retirement, etc. We talk to dentists about their fears regularly. We find that virtually all of them have similar fears. While some of these worries are warranted, others are a waste of energy.
What are the top four fears for dentists?...
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