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Three Demographic Facts You Shouldn’t Ignoreby Scott McDonald
I often hear doctors say: “I don’t need to look at my demographics, I already know my area pretty well.”If only it were true!People are a moving target. The patient base upon which all practices draw changes far faster than most dentists assume. Many of the professionals we work with find their new patient count is dropping with no explanation. Their tried-and-true marketing program doesn’t deliver any more. The basic assumptions of patient behavior seem to have shifted. But why?
“Demographics” is a dynamic science because people are constantly changing the way they live, where they live, and HOW they live. If you do not take a serious peek outside the operatory to see what forces are affecting your local practice, you may wind up with a nasty surprise.
So what do dentists need to keep track of in their communities? There are three facts about EVERY practice area we believe need to...
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