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The Newest Marketing Fad

by Mike Shoun, CEO

We live in a world where we think we need to please everyone. However, when it comes to marketing, we really only need to please the target market. As a marketing company, we see fads come and go and dollars wasted chasing what someone says is the right thing to do. It can be very frustrating, to say the least, for anyone trying to decide the correct way to go.

When we turn on the news, it seems things have changed overnight on the latest gadgets to use. We have become a society of “the next upgrade.” I for one haven’t even figured out the majority of features on my phone before the next model is out and all the rage. Computers become touchscreens, and when using the “dinosaur models” I leave finger prints on a co-workers computer and they give me strange looks. So what is one to do if everything is always the “latest thing”? How do we get the word out regarding our service or product without breaking the bank?

Following trends can be good for a moment, but unless you are a hip venue or a tech business, trends can label you a confused organization. If your target market is dental patients, they are looking for information regarding you and your practice. They need to have clear, reliable information that tells them you are capable of taking care of their oral healthcare needs. They don’t care if you have a Twitter account, especially if you don’t update it regularly. When they find your practice, however,they do need to know...

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